Plant a Tree.
Grow a Story.
dig is where carbon footprints meet real dirt. What started with one man digging in frozen ground to survive unimaginable grief has become a living movement: you do your part, and the dig foundation plants trees that offset emissions, anchor memories, and grow forests that outlive us all.
How It Works
Step 1 – You Do Your Part
Choose how you want to make an impact: per mile driven, per vehicle sold, per family member, or per story you want to honor. We translate your everyday life into trees planted.
Pick your impact level and make your pledge.
Step 2 – We Plant & Protect
Our team and partners source native, climate-smart species and plant them in locations where they can thrive. Every tree is planted with care, supported by local crews.
Step 3 – You Get the Story
Every planting is tied to a story—yours. Receive a digital certificate, project details, and location information so you can see where your trees live and share the story.
Read the stories behind the soil.
Find Your Impact
Individuals & Families
Turn birthdays, anniversaries, road trips, and memorials into living trees. Offset your household footprint and create a grove of stories your kids can walk through one day.
Businesses & Brands
Build tree planting into your business model—per purchase, per client, or per project. We give you a clear, honest story to tell about the carbon you are helping offset.
Dealers, Fleets & Events
Launch a Plant a Tree Test Drive program or plant a tree for every vehicle sold. Give drivers a tangible way to do their part every time they hit the road.
Plant a Tree.
Offset Your Miles.
Grow a Legacy.
Official DIG Merchandise
Wear your part in the story. Every piece of DIG gear helps fund tree planting and keeps the movement visible in the wild.
View Full CatalogApparel
Work tees, hoodies, and vests built for mud, miles, and planting days.
Headwear
Trucker caps, beanies, and sun hats for long days outside.
Tools & Hardware
Shovels, pruners, and field tools that are ready for real dirt.
Accessories
Bottles, decals, and gear bags that carry the DIG mark everywhere.